“Seongnam Hypermarket Tasting intercept tallies were low-tech but honest. Category manager one-pager saved me an hour every night.”
samplings · Seongnam
Seongnam Hypermarket Tasting
High-volume tasting with pallet-adjacent staging, cart-flow sensors (manual), and category manager summaries.
Informational price: ₩3,950,000 · 3–7 store days · Aisle-adjacent station
Narrative
For FMCG brands needing disciplined throughput next to main aisles. We map cart vectors, position waste bins to reduce spills, and capture simple intercept counts with tally tools—no fancy hardware required. Summaries speak the language category managers expect.
Signature inclusions
- Cart-flow sketch with sampling choke points
- Pallet-adjacent cordon templates
- SKU rotation plan for multi-flavor lines
- Tally-based intercept counts
- Spill response kit placement
- Category manager one-pager template
- Evening shrink notes tied to batch IDs
Outcomes we design for
- Steadier guest flow around pallet promotions
- Cleaner communication with hypermarket operations
- Numbers merchandising teams can plug into weekly reviews
Field lead
Taeyang Oh
Data analyst supporting grocery and club formats.
Candid questions
Yes with timed temp checks. Extended multi-day chilled runs may need extra staffing hours.
Field notes from partners
“Spill kit placement mattered more than I expected. Minor criticism: the cordon tape color clashed with one retailer palette.”