Story

Built beside distributors—not above them

Keen Grid started when a consumer electronics launch lost a week arguing about sample counts. We chose a different obsession: paperwork people actually fill in, radios people actually use, and recaps merchandising teams can defend in Monday meetings.

Principles

Show the cordon geometry, not a stock photo of high-fives.
Staffing briefs fit on one page with color bands—not a PDF novella.
Recap tiles admit mess: waste, weather, weird guest moments.
Distributors get the same vocabulary as HQ analysts.

Night city lights streaking along a busy avenue

Milestones

2019 · First hybrid retail park

Suwon pilot proved exterior/interior unified QR could cut confused scans—a pattern we still extend.

2022 · Distributor clinic format

Tabletop custody drills became a packaged day after a beverage launch nearly mis-tagged batches.

2025 · Recap tile library

Standardized dashboard language now ships with eight archetypes tuned to venue types.

24-person roster

Mixed roster of trade marketing leads, retail strategists, merchandisers, data analysts, account managers, and production coordinators—rotated so no one burns out during peak weekends.